SheaMoisture Expands Number 1 Selling Coconut & Hibiscus Range

SheaMoisture, a leading global brand in natural and organic haircare and bodycare, is thrilled to announce the expansion of its number one-selling Coconut & Hibiscus range with a variety of new hair and body products, tailored specifically to meet the needs of curly and coily Australian consumers. The new products will be available at Priceline stores nationwide and online from May onwards.

The Coconut & Hibiscus range has long been favoured by consumers with thick, curly hair or coily hair who require specialty products that add moisture, fight frizz, and support curl definition. Recognising the demand for additional wash and styling options, particularly for users with 4C, 4B, 4A, 3C, 3B, and 3A curls, SheaMoisture has curated a selection of new products to enhance the Coconut & Hibiscus experience.

The Coconut & Hibiscus range is formulated to support hair elasticity and enhance shine without weighing curls down. All ingredients in the range are made with fair trade ingredients, cruelty-free, ethically traded, sustainably produced, and certified B.

The products feature a blend of natural and organic ingredients:

• FAIR TRADE SHEA BUTTER: Deeply moisturises and enhances hair health.
• COCONUT OIL: Blended in this gently hydrating formulation moisturises and protects hair to reduce breakage while replenishing lost oil.
• HIBISCUS FLOWER: Rejuvenates the scalp for healthy hair growth, improves hair elasticity, reducing the occurrence of breakages and split ends. 
• NEEM OIL & SILK PROTEIN: Neem oil and silk protein work together in our curly hair products to restore moisture, strengthen and help protect hair strands from breakage, restore hair's shine and stimulates the scalp to promote growth.

New Hair Products Include:
•    Coconut & Hibiscus Frizz-Free Curl Mousse - RRP $29.99
•    Coconut & Hibiscus Curling Gel Soufflé - RRP $29.99
•    Coconut & Hibiscus Curl & Style Milk - RRP $29.99
•    Coconut & Hibiscus Curl Moisture Co-Wash - RRP $29.99
•    Coconut & Hibiscus Hold & Shine Moisture Mist - RRP $29.99

New Body Products Include:
•    Coconut & Hibiscus Illuminating Body Lotion: RRP $21.99
•    Coconut & Hibiscus Illuminating Body Wash: RRP $21.99
•    Coconut & Hibiscus Shea Butter Bar Soap: RRP $10.99

All products in the range are free from sulfates, parabens, phthalates, mineral oil, animal testing, and petrolatum, ensuring a clean and ethical beauty experience for consumers.

Experience the magic of SheaMoisture's Coconut & Hibiscus range, available at Priceline stores and online nationwide from May.

About SheaMoisture: SheaMoisture is a trusted and beloved brand known for its natural, organic, and sustainably sourced haircare products. With a commitment to inclusivity and celebrating individuality, SheaMoisture provides high-quality, safe, and effective products that cater to diverse hair types and textures.

www.sheamoisture.com.au

For media inquiries, please contact:
Lisa Solomons | 360 PR | M: 0416 175 518 | E: lisa@360pr.com.au