Wunderman Thompson helps in NSW Rural Fire Service NYC ad

By Jonas Lopez in Marcoms News on

Bushfire billboard ad: photo credit: Wunderman Thompson/NSW Rural Fire Service)Wunderman Thompson has joined forces with the NSW Rural Fire Service to express gratitude in New York City’s Times Square for international solidarity with Australia’s emergency crews during the bushfires.

Silvercast helped out by setting up a 23.4m digital billboard (pictured). 

The billboard shows a short video of a to-scale forest with the caption “Imagine fighting a bush fire higher than this billboard” appearing as the forest quickly catches fire, finished up by “Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support” against a black background.

“With Australia having experienced one of the worst fire seasons in history, there has never been a more important time for us to recognise our firefighters, both locally and internationally, who have bravely battled the bush fires to keep our country and people safe. It has been a privilege to work alongside NSW Rural Fire Service and Silvercast to create the global tribute our firefighters deserve,” said Wunderman Thompson national chief creative officer Simon Langley.

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Gloster stands down

By Jonas Lopez in Marcoms News on

Sunita Gloster has exited the WPP organisation as its chief customer officer. 

She joined the company in January 2019, having spent a year at PwC Australia. No successors have been appointed.

WPP AUNZ CEO Jens Moonsees said Gloster’s exit was a mutual decision.

“On behalf of everyone at WPP AUNZ, we thank Sunita for her contribution and wish her the very best for the future,” Moonsees said.

Edelman earns Mars Australia PR account

By Jonas Lopez in Marcoms News on

PR agency Edelman Australia has won the account for Mars Australia.

The new deal will cover services such as reputation and crisis management, content marketing, creative development and production, and corporate communications.

“This new alliance combines the full range of Edelman Australia’s integrated communication services, and is the perfect synergy with both partners independent family owned companies, who are able to use their freedom to invest in the long term future of their people, businesses and the communities in which they operate,” read an official statement from Mars Australia.

Brown joins VMLY&R Melbourne strategy team

By Jonas Lopez in Marcoms News on

VMLY&R’s Melbourne office has enlisted former McCann employee Dan Brown into the brand strategy department, as a senior strategist.

He will be in charge of brand strategy for lead client Defence Force Recruiting and clients such as AusPost, the Department of Transport, and Vocus.

“As soon as you speak to the team here you can sense that they’re onto a good thing. They’re also bloody lovely too. I’m thrilled to be joining a diverse and incredibly talented team, and can’t wait to get stuck into the business end of things,” said Brown.

Brown’s entry firms up a year-long effort to build up VMLY&R’s strategy service. Ken Chan is already in as strategy director, complemented by senior digital strategist Josh Swingler, business analyst Amy Dromgoole, data analyst Anup Bale, and strategist Lauren Isaak.

OPR adds new executives

By Jonas Lopez in Marcoms News on

WPP AUNZ agency opr has promoted some employees to executive posts, effective this week. 

opr/Howorth group managing director Graham White is now opr’s first-ever COO. The move comes as he is marking 20 years with opr next month and 15 years with Howorth.

opr’s chief growth officer Jacquie Potter is now double-hatted as Howorth’s new managing director. She has logged almost 14 years with both agencies, even leading opr’s Melbourne operations for two years. 

Samantha Gale also joined opr as the new assistant managing director, based in Melbourne. She will be assigned to handle healthcare clients, with healthcare managing partner Rachel Stanton as her immediate superior. Gale previously held account manager/director jobs at Edelman Australia, Weber Shandwick, and Cox Inall Change.

“Key to opr’s growth is having the best people so that we can continue to expand our fully integrated marketing communications capabilities and ensure our clien

Four Pillars taps new marketing director

By Jonas Lopez in Marcoms News on

The Four Pillars distillery has hired Jemma Blanch as its first-ever marketing, events, and activation director. 

Reporting to co-founders Stuart Gregor and Matt Jones, she will be in charge of promotion efforts for Four Pillars in Australia and 25 countries. 

Blanch came in from Sydney lifestyle comms agency Liquid Ideas, where she signed up in 2011 as senior account executive and finished in early 2019 as client/culture director. 

“We are thrilled to have Jemma join the team, she is one of the most impressive talents we have seen come through the ranks of Liquid Ideas, she is a passionate believer in advocacy and creative marketing and a true lover of Four Pillars – she is the only person in history to have their wedding at the distillery,” read a Four Pillars statement.

Follow Blanch on LinkedIn.

WPP AUNZ sets new campus managers

By Jonas Lopez in Marcoms News on

WPP AUNZ has appointed new managers for specific agency campuses in Australia, under a new strategic management roadmap.

In Brisbane, MediaCom managing director Katherine Williams is its new chairperson and WPP AUNZ’s new Queensland Group General Executive. 

Current Wavemaker Adelaide MD Matt Hofmeyer is double-hatted as SA Group General Executive. 

WPP AUNZ’s WA operations will be overseen by The Brand Agency chairman/CEO Steve Harris, while Sydney and Melbourne groups are to follow in due time.

To lead the effort, WPP AUNZ brought in Dominik Heitmar as the new corporate strategy head. He relocated to Australia after finishing four years handling corporate planning and product strategy for BMW in Germany.

“Our campus strategy aims to bring our brands closer together to forge greater collaboration and help us better solves our clients’ challenges. WPP AUNZ’s brands are the strongest on the market. We have the country’s brightest minds,

Cole Lawson acquires Ruby6

By Jonas Lopez in Marcoms News on

Brisbane agency Cole Lawson Group has purchased digital, marketing, and branding group Ruby6.

The deal calls for Ruby6 to be part of Cole Lawson as a subsidiary outfit, with founder Angela Mogridge staying on as head and director of Cole Lawson’s creative department. 

“Ruby 6 was experiencing huge growth and needed a bigger team with complementary skills who can give our clients the agency full-service they are increasingly wanting,” said Mogridge.

“Cole Lawson offered a compatible culture and a set of services that filled our gaps, and vice versa. We were able to move straight into their offices and deliver some immediate savings across the group.”

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