Wunderman Thompson and Penfold’s launch new campaign
By Jonas Lopez in Marcoms News on Tuesday, 01st September 2020 at 3:17pm
Wunderman Thompson Australia has embarked on a new campaign with Aussie winemaker Penfold’s, called “Meet Extraordinary.” (pictured)
A joint undertaking with Antibody creative director Patrick Clair, the campaign showcases some of the biggest milestones in the company’s history, which inspires people to go beyond self-imposed limits. A new 30-second commercial is being produced for worldwide release, laced with Clair’s signature style of melding poetic images with deep symbolism.
“The new global brand platform was born of unearthing the truths hidden in the incredibly storied history of the Penfolds brand. One filled with innovation, creation and relevant truths to today’s consumer. Taking the core DNA strand of self-belief that lives within the ...
To continue reading this article...
More Marcoms News
IN PR: Optus' Justin Stolarski lands new gig
By Staff writers in Marcoms News on Friday, 25th September 2026 at 4:07pm
IN PR: Spink named comms head of ANZ at AWS
By Staff writers in Marcoms News on Thursday, 24th September 2026 at 3:10pm
IN PR: James Kean joins Canva
By Staff writers in Marcoms News on Wednesday, 23rd September 2026 at 5:08pm
IN PR: Jade Tang joins CATL ANZ; Stevens leads PR for Netball World Cup
By Staff writers in Marcoms News on Tuesday, 22nd September 2026 at 4:18pm
IN PR: Dawes joins Tennis Australia as marketing director
By Staff writers in Marcoms News on Friday, 18th September 2026 at 3:36pm
IN-PR: Accenture's ANZ media lead gets US role
By Staff Writers in Marcoms News on Thursday, 17th September 2026 at 4:46pm
Media news latest