Sefiani secures Etoro representation

By Jonas Lopez in Marcoms News on

eToro logo (photo credit: CoinGeek)The Sefiani Communications Group has won the communications rights for international asset trading and investment platform eToro.

The agency remit includes building eToro's presence in Australia and promoting its services to prospective investors in Australia, as well as helping people expand their financial knowledge. 

Established in January 2007, eToro functions as a social media-type network of users with tools to participate in the global business markets, from resource trading to crypto. Based in Cyprus, Israel, and the UK, the company recently opened an Australian branch.

eToro Australia managing director Robert Francis said Sefiani’s experience in handling finance- and assets-based clients were key to winning the deal.

“Today, Etoro has more than 11m registered users globally who belong to an active online investment community where members share their knowledge and insights. Etoro is an industry disruptor and has placed a new level of investor power within the hands of everyday Australians,” added Sefiani director Sarah Craig.

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Stellar lands new food and hospitality clients

By Jonas Lopez in Marcoms News on

PR agency Stellar has won accounts for two new clients in the food and hospitality industry.

The agency announced that it will run communications and brand awareness for Sydney restaurant Bistro Manly, while Stellar Social will handle social media engagements. 

Coco Chocolates is the second client. Stellar will handle the chocolatier’s media relations for a one-off fundraising event with Wendy’s Secret Garden in Lavender Bay. 

“We couldn’t be more thrilled to be working on these new campaigns – who doesn’t love the chance to work with delicious French inspired cuisine in a stunning beachside setting – and collaborating with Wendy Whiteley and Rebecca Knight from Coco Chocolates is a project fuelled by passion as Wendy’s Secret Garden holds a special place in many of our hearts,” said Stellar co-owner/director Hayley Cole.

PPR and BCW formed into one agency

By Jonas Lopez in Marcoms News on

WPP AUNZ member-agency PPR has been officially combined with international communications agency Burson Cohn & Wolfe (BCW), another arm of the conglomerate.

The merger calls for BCW’s experience in the global market and associated systems to be integrated with PPR and help it attain a greater reach in the ANZ region. The news comes after PPR CEO Michael Pooley announced his departure to open a new consultancy.

Pamela Klioufis (pictured), managing director of BCW’s Australian division, has agreed to lead the new company. She has been at the post since October 2018, when she joined BCW after over five years as director and later managing director of Burston Marsteller Australia.  

“The global thinking, experience, tools and systems of BCW, combined with the unparalleled local ANZ reach of PPR, make for a perfect match. We look forward to our existing clients benefiting from this offer and to attracting new clients and people to BCW,” said WPP AUNZ

TEPP on Inside Out client roster

By Jonas Lopez in Marcoms News on

The Inside Out PR agency has earned the client account for The Embodied Present Process (TEPP). 

Mumbrella reported that the account will have Inside Out generate awareness of TEPP’s Australian platform launch through media exposure and digital channel.

Developed by embodiment expert Phillip Shepherd, TEPP comprises methods to help people destress their lives and rechannel positive energies into the whole body. TEPP training can be carried out in workshops lasting from two days to a week, or a whole year for prospective TEPP instructors. 

“The team at Inside Out PR has extensive health sector experience and relationships as well as strength in generating exposure for online platforms. Having experienced TEPP first-hand, we are excited to be bringing greater awareness to this ground-breaking practice and its body-mind approach,” said Inside Out PR director Nicole Greaney.

Pooley bids PPR farewell

By Jonas Lopez in Marcoms News on

Michael Pooley has stepped down from the CEO post at WPP AUNZ agency PPR.

In a LinkedIn post, Pooley said he wrapped up his affairs at PPR to open his new communications consultancy, the MAP Collective. 

Pooley was with PPR since 2007, joining up as group director for corporate and public affairs. He later advanced to director for strategy and planning and executive director/COO before assuming the CEO post in 2017.

“As with all new ventures there is a feeling of nervous excitement about what’s ahead. But it’s the right time to take on a new challenge. So let's do this,” said Pooley.

Contact Pooley on LinkedIn for new projects.

Bench PR adds new clients

By Jonas Lopez in Marcoms News on

Tech consultancy Bench PR has entered the spring season with three new clients, reported Mumbrella.

The deal includes PR services for Dynatrace, Carbon Black, and Elenium Automation.

Based in Waltham, Massachusetts, USA, Dynatrace offers SMEs cloud-based software intelligence solutions for a variety of IT operations.

Carbon Black is another Waltham-based company like Dynatrace. It develops cloud-based endpoint security software to shield IT systems from cyberattacks of existing and potential future forms.

Elenium Automation develops IoT- and machine-learning-based airport passenger solutions, covering all aspects from terminal counter check-ins to baggage transit. Based in India and Tullamarine, Victoria, the company’s noted carriers include QANTAS, Japan Airlines, and Air New Zealand. 

“We’re thrilled to be working with Carbon Black, Dynatrace and Elenium. All fast-growth companies offering their customers truly innovative technologies. Our experience and p

Thinkerbell earns Royal Caribbean Cruises account

By Jonas Lopez in Marcoms News on

Thinkerbell has landed client service rights for cruise company Royal Caribbean Cruises.

Under the new deal, Thinkerbell is tasked with running PR duties for Royal Caribbean and Celebrity Cruises and Azamara. Celebrity Cruises and Azamara are two of the three component cruise lines under Royal Caribbean Cruises Ltd ownership. 

The third component arm, Royal Caribbean International, will have marketing strategy and creative assignments for Thinkerbell to tackle. 

“We are thrilled to be working with Royal Caribbean across strategy, creative and PR. We look forward to building on the momentum the brands already have in this market. It’s a great appointment for the Thinkerbell Sydney team, and we can’t wait to get cracking,” said Thinkerbell managing partner Margie Reid.

OPR scores Tourism Australia gig

By Jonas Lopez in Marcoms News on

WPP AUNZ member-agency OPR has landed a two-year PR contract for Tourism Australia.

The deal calls for OPR to provide integrated support to Tourism Australia’s regional and international marketing campaigns, with the aim of promoting Australia as one of the best places in the world anybody would want to travel to. 

The contract can be extended for another year if the work generates positive results in terms of increased visitor numbers to Australia.

“As international travel has become more accessible, it has also become more competitive. Tourism boards globally are increasingly seeking out new and innovative approaches to achieve cut-through and resonate with potential travellers. We feel Tourism Australia is at the forefront of this movement, and we’re thrilled to be their PR partner of choice heading into 2020,” said OPR CEO Richard Brett.  

 

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