PepsiCo expands partnership with Special PR for creative campaigns
By Staff Writers in Marcoms News on Tuesday, 12th March 2024 at 5:45pmPepsiCo, a global food, snack, and beverage company has extended its partnership with independent agency Special PR, tapping them as the PR partner for its brands in Australia.
Special PR will be responsible for developing creative earned campaigns, PR strategy and activation, content development, media relations, publicity, and influencer relationships across Australia, with a focus on engaging Gen Z and culture.
Alex Bryant, founder of Special PR, expressed excitement about the partnership, highlighting PepsiCo's ambition and partnership ethos.
"The ambition, bravery and incredible partnership ethos built between PepsiCo and Special so far has already allowed us to unlock such exciting work, which we can’t wait to unveil. This partnership aligns with our strategic ambitions of bu...
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