Britannia Industries welcomes Aarushi Maheshwari as PR Manager

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Linkin Reps secures PR mandate for Aurika Hotels & Resorts

By Staff Writer in Marcoms News on
Linkin Reps has announced its latest PR mandate for Aurika Hotels & Resorts, the upscale brand of Lemon Tree Hotels, Influencing India has confirmed.  Akriti Arora, Director of Communications at Lemon Tree Hotels stated in a press release, "At Aurika Hotels & Resorts, we believe in exceeding expectations and creating memorable experiences for our guests."   "We have partnered with Linkin Reps to showcase our properties to the most appropriate audiences and create unique storytelling experiences for the brand. We eagerly anticipate welcoming guests to our distinctive properties and curating moments that leave a lasting impression," read excerpts of Arora's statement in the release.  Komal Seth, Founder and Director at Linkin Reps, expressed enthusiasm about the collaboration, stating, "We are excited to welcome Aurika Hotels & Resorts into the Linkin Reps family. Their unwavering commitment to excellence, coupled with an emphasis on providing guests with extraordinary

Fortress Games partners with Havas Network’s Organic and One Green Bean to handle PR

By Staff Writers in Marcoms News on
Fortress, a games culture and experiences company, has appointed Organic, One Green Bean, and the Havas Network to handle PR, social media, and content for the brand. The partnership aims to elevate Fortress' presence both in Australia and globally. Organic and One Green Bean will spearhead the strategic communications vision for Fortress Games, focusing on consumer and trade publicity, events, corporate profiling, and social media strategy. Beth Appleton, CMO at Fortress Games, expressed her excitement about the partnership, stating, “As we look to expand both in Australia and our online global brand, it was obvious that the team at Organic led by Annabelle (Gigliotti) was the perfect fit for us. Their understanding of our business, the diverse gaming community, and proven expertise across PR, social, and strategy make them the ideal partner for Fortress Australia.” Annabelle Gigliotti, Managing Partner at Organic Publicity, added, “Having worked with the incredible team at

Elevate Communication Welcomes journalism and strategic comms expert Phil Lutton

By Pragadish Kirubakaran in Marcoms News on
Elevate Communication, a marketing and communications firm, has announced the addition of Phil Lutton, a seasoned journalist and strategic communications expert, to its team. Lutton brings 25 years of experience in both Australian and international media, having worked for Nine Publishing and covered four Olympic Games, World Swimming Championships, cricket Tests, and State of Origin rugby league. He is a recipient of the 2021 Australian Sports Commission Media Award and serves as a member of its judging panel. Most recently, he has been providing strategic communication counsel across various sectors, including sports, property, waste management, and aged care. Lutton updated his connections about the new career move with a quick social media post on LinkedIn. 'I’m happy to share that I’m starting a new position as Communication Director at Elevate Communication.' In a press release, he further expressed enthusiasm about his new role, stating, “Elevate is already established

Shweta Chawla joins Lionsgate Play as the lead PR and Comms

By Staff Writer in Marcoms News on
Consumer Communications Specialist, Shweta Chawla has been appointed by Lionsgate as its new PR and Communications lead for South Asia division, Influencing India has confirmed.   Shweta expressed her excitement about the new role on LinkedIn, stating, "Joining Lionsgate presents a thrilling opportunity to contribute to one of the most innovative and boundary-pushing entertainment companies in the industry."  With a plethora of marcomm experience, before joining Lionsgate, Shweta served as a communications specialist with various agencies including Viacom18 Media, The Viral Fever, Tik Tok, Trell, and Amazon.   

Carma appoints Sling & Stone as agency of record to ‘revolutionise car-buying experience’

By Staff Writers in Marcoms News on
Automotive disruptor Carma has appointed Sling & Stone as its communications agency of record to 'educate and build trust' around the pre-owned car buying and selling processes, according to a press release. Carma differentiates itself by owning the cars it sells and delivering them directly to buyers' homes with integrated financing options. Each vehicle undergoes a rigorous inspection and reconditioning process, with nearly 90% of evaluated cars rejected to ensure only top-quality vehicles are offered to consumers. Sling & Stone will support Carma’s expansion across Australia through a strategic approach that includes earned media, social media, and content-driven campaigns. In a statement to the press, Kasi Talbot, Global Head of Consumer at Sling & Stone, highlighted Carma's impact, said, 'Carma is disrupting the used car industry by offering a seamless, trustworthy buying experience. We’re excited to help them revolutionise the car-buying process.' Emily Meier

Puneet Gupta elevated as Head of Communications at INOX Group

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INOX Group has appointed Puneet Gupta as Head of Communications for INOX Air Products (INOXAP) and INOX India Ltd (INOXCVA), Influencing India has confirmed. In a social media update, Puneet shared his excitement about taking on a challenging role with the same organisation, "Excited to leverage my expertise in communications for driving purpose-driven brand growth, share compelling stories about the fascinating products and solutions, which are slated to make a difference to mankind," he wrote on LinkedIn. "Looking forward to rubbing shoulders with some of the finest cryogenic industry brains in the world, and contribute to the Group’s vision," he further added. With over 21 years of intrapreneurial experience in corporate communications, public relations, branding, CSR, and internal communications, Puneet brings a wealth of knowledge and expertise to his new role.

PR Professionals expands energy portfolio with SAEL and Sunkind India

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PR Professionals, the flagship of PRP Group announced the expansion of its energy portfolio with the addition of two premier clients, SAEL and Sunkind India, Influencing India has confirmed.  SAEL, a leading renewable energy company, specializes in providing decarbonizing solutions aimed at producing sustainable and affordable energy responsibly. Conversely, Sunkind India is a prominent Solar Engineering, Procurement, and Construction (EPC) company, renowned for its expertise in solar energy projects.  Dr Sarvesh Tiwari, Founder & Managing Director of PR Professionals, expressed delight at the addition of SAEL and Sunkind India to their clientele in the energy sector. ‘We are delighted to welcome SAEL and Sunkind India to our clientele in the energy sector,’ he stated in a release.  He also stated the two new clients shared the same commitment to sustainability and innovation, which aligns seamlessly with their agency's core values. ‘Both organisations embody a commit

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