Sovereign launches as Australia's new defence and aerospace marketing agency
By Staff Writers in Marcoms News on Tuesday, 30th April 2024 at 3:44pmThe Recognition Group has launched Sovereign, a new integrated agency focused on serving the defence and aerospace sectors in Australia.
Sovereign, an extension of The Recognition Group's portfolio of marketing and public relations agencies, including Recognition PR and Write Away Communication, aims to cater to the business-to-business (B2B) market sectors, particularly in IT and the built environment.
Adam Benson, CEO of Sovereign, highlighted the agency's launch in response to the Australian government's emphasis on enhancing sovereign industrial capabilities. Benson said, 'We’ve chosen to launch an agency into this sector in response to the pace and urgency with which the Australian government is assessing, funding, and developing our warfighting readiness.'
Sovereign, leveraging...
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